Before
taking this class I didn't know anything about pathos and ethos, or visual
rhetoric, well not by those names at least. Through this class I have realized
that this stuff surrounds us in our everyday life, we just call it by a
different name, or no name at all. In the Spanish class I'm currently in we
don't only learn the language but also a bit about the culture. A huge cultural
aspect of most, if not all Spanish speaking countries are los gestos. Gestures
are a huge visual rhetoric that Spaniards, Latinos, and Mexicans alike use to compliment
or even replace what they say verbally. Simply touching your elbow in Mexico
signifies that you're cheap, or that the price is too high. A flipping of the
wrist represents tortilla Espanola in Spain. In Argentina one points with their
lips rather than the index finger, because that is considered to be rude. These
gestures are of huge importance in other cultures in communicating alone.
Another form of visual rhetoric that we
use in our daily life is our overall appearance. One can’t change their facial
structure...well without a surgery of some type, but the way we dress and
present ourselves is visual rhetoric. When I attend church, or the temple, I
dress in my “Sunday best.” I usually don’t just roll out of bed but rather put
in a little effort to show my respect of the day, the sacrament, and the
overall meetings. The way I dress on a daily basis expresses to others a bit
about me, visually. When I wear sweats and a t-shirt people may infer that I’m
lazy, like to be comfortable, am not feeling well, or simply like that more
relaxed style. When I take time to get ready for the day by putting on less
casual clothing and fixing my hair and make-up, people see a different side;
one that cares and presents herself nicely. The style of clothes also says something
about an individual, whether they wear short tight skirts, frilly pink dresses,
baggy pants, cut-off circulation pants, or a nice polo, these are all visual
rhetoric.
Visual rhetoric is a useful thing to be
aware of. We use it every day to express ourselves whether it be on our
Facebook profile picture or with gestures. If we are more aware of visual rhetoric we can better understand our people, our culture, and others.
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