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I think we all compose and use visual rhetoric on a daily basis. We all make decisions about how we present ourselves.  We want to feel comfortable with ourselves. I also feel like we want to represent a bit of who we are. These style choices may not be completely conscious decisions on a daily basis, but think about how we present ourselves in more specific situations. For example, imagine yourself preparing for a job interview. You want to present yourself in the best light possible. You want to appear professional and responsible. You wouldn’t show up looking disheveled or looking like a bum. You want to influence your potential employers with who you are and what you are capable of. You dress so that your appearance doesn’t detract from the image you’re trying to portray. Not only does this principle apply to professional situations, but it also applies to all different types of situations. Think of all the social situations in which you put some thought into how you present yourself. Dating of course is a pretty apparent example. Not only do we want to express ourselves thorough our appearances, but we also judge others based on their appearances. We take this practice a bit too far perhaps, but it is an undeniable aspect of our society. I like to take advantage of other people’s preconceived notions of what certain people are supposed to look like. Sometimes it’s fun to just screw with people in that way. So, hurray for visual rhetoric.